A beer, a soccer club, a festival or an artist, everything and everyone is a brand. And all of them have their own goals and ways to expose themselves. To do this in the most valuable, effective and inspiring way, it is worth to work with a brand proposition that functions as the basis for everything you do.
A brand proposition is the main reason why consumers prefer a brand. With a unique, strong and relevant proposition brands can be clearly positioned against competition. Once having described the proposition the main challenge is to apply it in a consistent way and to find concepts for integrated and appealing communication to create enduring bonds with the brand’s key consumers.