Brand consultant and owner of Brand Proposition. All-round brand expert, from strategy to action.
As Sponsoring & Senior Brand Manager responsible for the ‘word-of-mouth’ market introduction of Jupiler in the Netherlands, the Jupiler League and various professional soccer clubs, Dommelsch Live38 and the concept Dommelsch & Music, winner of the SponsorRing for best sponsoringcase of 2008.
As Head of Brand Communication & Retail Marketing responsible for the brand communication of Adidas in Benelux. In this period René worked on prestigious projects like FIFA World Cup 1998, EURO 2000 and brand symbol marketing of various topathletes, teams and events.
Board member, Marketing Manager Benelux and international Brand Manager for the challenger in the consumer batteries market.
Responsible for campaigns of Philips, ‘No Smoking’ and Ernst & Young.
HEAO-Communication, NIMA-C, NIMA-B, NIMA-Sales Manager, SRM-Advertising-B. Author of the best advertising thesis of the Netherlands in 1986.